The Kangaroo Project

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2002 WRAP UP - MOTORCYCLE SAFETY

The subject of the 2002 Kangaroo Project was Motorcyle Safety. The Sean Francis Foundation presented the final PSA, "Oblivious Guy" to the Minnesota Department of Public Safety, our 2002 partner. The television spot aired starting the summer of 2003, and premiered at The Show, ADFED's annual awards extravaganza in October 2002.

VIEW THE 2002 :30 PSA

  • "Oblivious Guy" - Motorcycle Safety

THE KANGAROO PROJECT IN TWO MINUTES

  • Watch the Kangaroo Project promo movie

2002 CONCEPT COMPETITION

The Kangaroo Project had an oustanding first year, receiving 49 creative concept entries. The judges were pleasantly surprised by the number, quality and presentation of the PSA concepts.

2002 JURY - CONCEPT

  • John Jarvis, Chief Creative Officer - Colle McVoy
  • Bob Barrie, Group Head - Fallon Worldwide
  • Katie Franson, Senior Copywriter - Carmichael Lynch

2002 WINNERS - CONCEPT

  • Mike Fetrow, Carmichael Lynch - "Oblivious Guy"
  • Brian Tierney, Carmichael Lynch - "Oblivious Guy"

The runners-up were Sandra Nelson of Sandra Nelson Agency and Quan Hoang and Scott Dahl of Periscope.

2002 DIRECTOR COMPETITION

Fourteen entries were submitted for the 2002 Kangaroo Project Director Competition. As with the concept competition, the judges were pleased with the overall quality of the entries.

2002 JURY - DIRECTOR

  • Rick Dublin, Director - Motel Films
  • Steve Griak, Director - Wilson-Griak
  • Jim Lotter, Director - Ha Ha Films
  • Pat Swifka, Independent Producer
  • Mike Fetrow, Creative Director - Kangaroo Project
  • Brian Tierney, Creative Director - Kangaroo Project

2002 WINNER - DIRECTOR

  • Marco Baca

The first runner-up was Rick Kane and the second runner-up was Andrew Hunt.

Marco Baca is with SER International in Los Angeles working on commercials and music videos. Baca has worked with national clients, such as Artemis Records, Best Buy, Disney, Nintendo and General Mills. He writes and develops television content through Chipwood Media.

2002 PRODUCTION

“Oblivious Guy” was shot over two days in September 2002. It would have been completed in one but the weather definitely wasn’t cooperating. Over 60 crew members and 45 Joeys participated in making the PSA. Post-production was likewise a join effort of several post houses, musicians and mix houses in Minnesota. The Kangaroo Project and Sean Francis Foundation thank all who donated their valuable time and energy to a great production.

2002 SPONSORS

  • A I C P
  • Minnesota Film and TV Board

2002 PRODUCTION SERVICES

  • Absolute Music
  • Kevin Anderson
  • Brave New Media
  • Cinequipt
  • City Market
  • Fisher Edit
  • Bradley Hansen
  • Hi-Wire
  • Kodak
  • Lighthouse
  • Lynn Blumenthal Casting
  • Midwest Radio Rentals
  • Minneapolis Cafe
  • Pepitos
  • Peterson Milla Hooks
  • Picture Factory
  • Pixel Farm
  • Riley Hayes Young Public Relations
  • SO Design
  • Splice Here
  • Nathan Strandberg
  • TSI/Harland Snodgrass
  • Voodoo Films

2002 CREW

Tom Adair, Kevin Anderson, Marco Baca, Eddie Cohen, Clayton Condit, Marie Domingo, Milo Durben, Steve Fischer, Joe Gallup, Paul Guthrie, Rich Haesemeyer, Johnny Hagen, Julie Hartley, Kirk Hokanson, Prudence Johnson, Dave Kurtovich, John Morgan, Eric Mueller, Paul Murphy, Brian Olson, Craig Peterschmidt, Ed Raeker, Gary Rue, Michael Schaeffer, Harland Snodgrass, Dave Sweet, JR Thompson, Sonya Tormoen, Wilson Webb & Mark Youngren.

2002 CAST

David Coral, Aamera Siddiqui, Patti Shaw, Alyssa Cartwright, Erik Steen, Suzanne Phillips, Michael Egan, Brent Doyle & Eric Howell.

2002 JOEYS

Ken Bush, Tim Carroll, Cameron Comee, Rose Eckhardt, Nicole Erdmann, Matthew Feeney, John Holter, Nancy Johns, Amanda Jorganson, Brady Kiernan, Sarah Kruchowski, Brian Lesterberg, Catrin Magnussen, Jeremy Marshall, Heath Mast, Tara Meyer, Nate Olson, Tim Saarinen, Jason Schrank, Takaaki Sato, Lakesha Taylor, Cerah Tymoshuk & Dave Underhill.

SPECIAL THANKS

Tom Lommel, Patrick Morgan, Daniel Wolfe, Joy Wenzel, Jason Schaal, Erick Cloward, Garrett Alessandroni, Molly Jorges, Brian Casey, Heidi Amundson, Todd O'Dowd, Lyle Major, Kristen Matejcek, Wendy Ince, Nancy Covington, Karen Laven, Michael Conway, Jennifer Cadwell, Kristina Long, Melinda Mauskemo, Kristopher Michaels, Pat Hahn & Shawn Pace.